PRIMAFashion
A woman holding open a camel wool coat, showing the woven brand label with a small printed QR code tag stitched below it

Turn every garment into a

Import my Shopify store

A garment leaves the studio at dawn, and the maker is a label, and then gone.

It sells. It is wrapped. It leaves the till, and the story of its making goes still.

Then it is worn for years and carried far, through dinners, and trains, and the light of a bar, seen by hundreds who liked what they saw and never knew where to buy one more.

Somebody stops to admire the coat, asks where it is from, and hears a half-remembered name, a shrug, and the moment disappears.

So every day it is worn is a day somebody wanted to buy from you and could not find the way.

The life of one garment.

From the studio to the street, the code stays with the piece and keeps the door open.

  1. The garment

    Leaves the studio with a code stitched under the label.

  2. The code

    Stays with the piece for as long as it is worn.

  3. The scan

    An admirer opens the exact garment on your storefront.

  4. The buyer

    Buys, gets their own code, and the loop starts again.

One sale, then years of scans, each one attributed back to a person and a piece.

A four step loop: garment, code, scan, buyer, then back to the garment.

Wants and bags are not the same thing.

Long gone are the days of dumping everything into one cart and rifling through it later. On PRIMA Fashion every garment has two places to go: one for what you want, one for what you have decided to buy.

The want

Double-tap any garment image while you browse and it lands in your want list, outlined in yellow. It stays there until you clear it. Collect as many as you like, across as many PRIMA stores as you like, and decide later.

The bag

The bag is only for what you actually intend to buy, whenever you choose to buy it. Move a want across and its outline turns green, so a glance at any storefront tells you what you are keeping and what you are purchasing.

One checkout, many stores. Your bag can hold garments from a multitude of PRIMA stores and buy them all in a single order, as long as the delivery address is the same.

From browsing to one order

Browse any store

Every storefront on PRIMA

Want list

Kept until you clear it

Bag

Only what you will buy

One checkout

Across multiple stores

Browse any storefront, want garments across many stores, move the ones you will buy into the bag, then check out across stores in a single order.
See your want listSee your bag

Every customer becomes the store.

PRIMA gives you a QR code for every item. It can be printed and stitched inside the garment, under the label, where it stays for years.

One shared code per style lets anyone who scans it buy the piece. Unique codes per garment go further: the wearer earns a revenue share you set for that item.

The label sewn into the seam becomes a permanent storefront.

Close-up of a garment care label with a QR code tag sewn beneath it

The code sits under the label, for years.

Orla Oversized Wool Coat

Atelier Nomi

Orla Oversized Wool Coat

View garment

How the code works

A code on every garment

You generate it in Studio and print it on a tag, a care label, a lookbook, a mirror in the fitting room.

A scan lands on the piece

The code resolves to that exact garment on your storefront, in your sizes, with your photography.

The code remembers who shared it

New visitors create an account first, and the credit stays attached through checkout, even weeks later.

The order runs on PRIMA

Bag, checkout, cards, and the customer relationship stay with you rather than with a marketplace.

Where the code lives

The code is printed, woven, or stitched into whatever the piece allows. It stays out of sight until someone looks for it, then it opens your storefront.

Close view of a coat lining with a small square code printed on a tag beneath the brand label

Seam label

Printed on the inner facing of a coat, just under the brand label, where the wearer can reach it without turning the piece inside out.

Bone silk slip dress on a hanger with a small square code woven onto a tag under the brand label

Inside label

Woven onto a second tag below the neckline label of a dress, so it sits flat against silk and survives the wash.

Macro view of the inside of a bone acetate sunglasses arm with a small square code beside the brand nameSculptural bone acetate sunglasses resting on a warm plaster surface

Temple arm

Laser printed on the inside of a sunglasses arm next to the brand mark, invisible when worn and readable the moment the frames fold.

Bottom hem of a bone cotton t-shirt with a small curved woven tab carrying a square code

Hip tab

Stitched onto a small curved tab at the bottom of a tee side seam, a placement that reads as trim rather than packaging.

The garment keeps selling

A code scanned on a train platform years from now still opens your current storefront, in your sizes, with your photography, at your prices.

The wearer becomes the store

They claim the code on their first scan, and anyone who scans it afterwards is credited to them. The admirer who asked where the coat is from is now a buyer.

You keep the customer

Catalog, inventory, imagery, orders, and the relationship all sit with you. One sale keeps introducing new buyers, season after season.

Live on PRIMA

Shop the store
Orla Oversized Wool CoatArchive price

$890

$1,040

Vela Draped Silk Slip
Vela Draped Silk Slip

Autumn Studies

$460

Kess Wide Pleated Trouser

$320

Hale Ribbed Cashmere Sweater

$410

Every scan is attributed. To the garment, and to the person who shared it.

A code carries both the garment and the sharer. A new visitor creates an account first, and the credit stays attached to that account through checkout, even weeks later.

Open QR codes in StudioTry a scan landing